Free Event-led Growth guide

Know who's in the room

A go-to-market guide to turning the events you host and sponsor into pipeline. It's built from more than 200 events we've run and a study of more than 200,000 public events.

What's inside

• How to define your buyer, and spot who's buying this quarter
• Seven places to source the right people for your room
• How to research every registrant before the doors open
• How to choose rooms to sponsor by who's registered
• What to measure in place of headcount

Includes worksheets, message templates and a checklist for every section.